Technology Evolution

 Hi Everyone!

Today for our assignment we had to watch 5 videos about technology evolution and the history of media literacy. This has definitely changed my view on media literacy and I have definitely learnt a lot of new things and I would like to share it with you!

Technology like smartphones and internet made media literacy more important than ever, but concerns about media and their affects have been around a long time. Arguments for and against media have shaped how new technology, industry and culture have developed through history. Media literacy only became a term until 1960s. In the Phaedrus, A dialogue he wrote around 370BCE, Plato imagines a conversation with his teacher and one of their friends. Socrates and Phaedrus discuss live but then start to debate the best way to give a speech. Socrate believed that leaving words on paper would encourage people to use them out of context. 

As media became deeper, more people had the means to become more literate. For people in power it was a problem, Easier for government to control their subjects with the word of law when most can't read. Organized religion had similar problems, Before printing press most of the church public couldn't read the bible, they relied on the clergy to interpret it. Martin Luther published 95 thesis in 1517, He claimed the church shouldn't have power to interpret the Bible themselves and this was a major problem and created a democratization. 

In the 1980s the first motion picture was the first step of the printed page. Radio broadcast soon brought the news, music and more right into people's home. In the 1950s television sets joined in, 40 years later personal computers and the internet revolutionized the media landscape again, With each step to technology new challenges were faced with media literacy. Before mass media people were concerned over the access to media, who is literate, etc. In the 20th century concerns were about analysing and evaluating media, what messages are sent, etc.

There was a type of media literacy called Protectionism. There is cultural defensiveness, where certain types of media areas in said to have less cultural value than others. Political defensiveness where the people must be protected from false beliefs. Moral defensiveness where the effects of sex, violence and consumerism in media are the biggest concern. Each generation has a moment where it's love loses popularity in exchange for something new. Television was a big target for protectionism, TV got popular in the 50s a wave of academics and educators thought it would rot everyone's brain.Political defensiveness is used whenever someone is worried the media might be secretly swaying opinion or guiding the public action, like propaganda.

Moral defensiveness focus on the content of media and their ability to "corrupt young minds". When a new media trend comes along that media literacy advocates don't agree with their societal norms, like violent games, they make moves to "protect the children". Moral defensiveness can lead to moral panic.Moral panic are all about the content of messages, will seeing a movie star smoke make kids smoke?Modern shift in the media literacy began in 1960s and started to argue that empowering students to use media could help them navigate it in the real world.

Digital literacy is the set of skills required to use in digital media, knowing how to access the internet, how to send email, etc. News literacy is the set of skills needed to navigate news media specifically, what sources are trustworthy, how to share news responsibly, etc. Influence on democracy has become a hot topic, media literacy educators are teaching future generations of voters how to take action on the media they consume.

That's everything for today, Bye Everyone!

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